Hero Honda selects Law & Kenneth to shape its new brand communication

Hero Honda Motors Ltd. (HHML), the world’s No. 1 two-wheeler company, has taken the next big step in building a new brand identity and developing its new brand communication. Close on the heels of bringing on board the international brand and innovation specialist Wolff Olins to work on its new brand identity, the company roped in a creative partner Law & Kenneth (L&K) to give shape to the communication for launching and establishing the new brand. Announcing this, Anil Dua, Senior VP (Marketing & Sales), Hero Honda Motors Ltd, said, “We are very excited about taking on board Law & Kenneth as our creative partner. Law and Kenneth has been mandated to bring alive the positioning of the new brand, and evolve an impactful 360 degree campaign to communicate the same. Wolff Olins and Law & Kenneth will work closely together to ensure that there is seamless transition between the strategic thought behind the new identity and the new brand campaign.” Law & Kenneth is India's largest independent brand communications firm, and is rated amongst the fastest growing companies in the marketing communications industry. Praveen Kenneth, Chairman of Law & Kenneth said "We are absolutely thrilled and excited to be partnering Pawan Munjal and his team in launching and communicating the new brand identity and positioning of the World’s largest two-wheeler company. This is a once-in-a-lifetime opportunity for any creative agency and we feel really privileged to be the chosen one."